Print
Email
/ 05.18.2011 12:00AM
BIAKelsey: Local Search Ad Revenues at $8.2 Billion by 2015
CHANTILLY, VA.: BIA/Kelsey predicts local search advertising
revenues will increase from $5.1 billion in 2010 to $8.2 billion by 2015,
representing a compound annual growth rate of 10 percent. By 2015, the firm
expects 30 percent of search volume will be local in nature.
“Local search ad revenues hit an
all-time high last year, driven primarily by better product integration across
search engines, especially Google,” said Matt Booth, senior vice president and
program director of BIA/Kelsey’s Interactive Local Media practice. “Revenues
will continue to grow as better targeting, increased mobile usage and improving
integration drive up local search activity.”
BIA recently predicted that social media ad spending would reach $8.3 billion
by 2014, representing a 30.4 percent CAGR.
Print
Email
Tuesday 12:00AM
Google Completes Motorola Mobility Acquisition
It’s a great time to be in the mobile business, and I’m confident that the team at Motorola will be creating the next generation of mobile devices that will improve lives for years to come.