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/ 10.15.2009 2:00PM
Beermaker Buys “Saturday Night Live”
NEW YORK and LOS ANGELES: Two networks sold TV shows into full sponsorships this
week. Microsoft bought the airtime for an upcoming Fox special featuring Seth
MacFarlane, creator of “Family Guy.” Beer brewer Anheuser-Bush bought the
airtime in an entire episode of “Saturday Night Live” to push its new Bud Light
Golden Wheat. The deal marks the first time an “SNL” episode has been sold to a
single sponsor.
Microsoft did a deal with Fox’s advertising division, Fox One, to showcase
Windows 7 on “Family Guy Presents: Seth
& Alex's Almost Live Comedy Show,” the working title for a special to
appear Sunday, Nov. 8 at 8:30 p.m. EST and PST. The agreement includes “20th
Century Fox Television, Fox Licensing and Merchandising, Fox Sports, FX, FOX.com, FOX Sports on MSN and Hulu
assets,” the software company said.
Microsoft will use the pulpit to pitch its Windows 7 operating system, due on
the market Oct. 22.
Anheuser-Busch selected an episode of “Saturday Night Live” to launch its new
wheat brew. The beermaker bought all the airtime from NBC Universal for the
Oct. 17 episode of the show, which will also include vignettes of vault footage
from the show’s 35 seasons--“Backstage with Bud Light Golden Wheat.” The brand was released on store shelves Oct. 5.
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Sunday 12:00AM
EBU Pushes Hybrid Broadcast/Broadband TV
“Underlying this co-operation is the shared conviction that... only a flexible, cross-border approach will make it happen quickly.” ~ Ingrid Deltenre