Arbitron plans to launch a new section on its Web site devoted to the Arbitron Radio Advisory Council. Instant e-mail links between radio stations and their ARAC representatives would be a prominent feature of the site.
"This new ARAC Web site page will enhance communications and increase the flow of information between the Arbitron Company, ARAC members and the constituents they represent," said Scott Musgrave, general manager, Arbitron Radio.
In addition to the e-mail links, minutes of recent ARAC meetings and a schedule of upcoming meetings will also be posted on the page.
"This will give stations the opportunity to discuss their views with their council representatives before the meetings and broaden our discussions," Musgrave said.
Visit the ARAC Web page at www.Arbitron.com/arac