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| The Voxant interface | |
Digital media production and workflow innovator Anystream, and Voxant Media, a new media network, have announced plans to merge the two businesses into a unified resource organization for online multimedia publishers seeking licensed content.
The combination created by the merger integrates content, production and distribution and will provide a "single-stop" content source, and is expected to be a driving factor in the adoption of online video advertising, the companies said.
"There are three things that the broadband world requires for the economics of online video to explode," said Fred Singer, Anystream's CEO. "First, there must be licensed content to satisfy the needs of video-hungry publishers. Second, there must be a large syndicated affiliate site network to create meaningful monetization. Third, there must be a system for marketers to insert their message into indexed and categorized content. Only the combination of Anystream and Voxant delivers them all."
Anystream recently supported NBC Universal's on-demand 2008 Beijing Olympics production and works with media companies in 38 countries. The company is billed as "the second largest news and entertainment property based on video streams in the U.S. after MSNBC."
Voxant Media, like Anystream based in the suburbs of Washington, D.C., is known for delivery of licensed content, advertising and syndication services to millions of Web sites and works with more than 30,000 publisher affiliates.