10/23/2009 11:05 AM
McAdams On: Spectrum Pressure
I agree with your comments regarding the socilazation of the airwaves (my words, not your's)and the fact the all of the air around us has become a profit center in which the FCC needs to produce results.
However, the first digital mandate was years ago and the corporations WITHIN our industry made sure that the initiative was floated into the murky water for a very long time so that they could reap billions from the retail space then known as "opportunistic bandwith".
These profits were used to fund mostly bad investments, which in turn allowed the over value by the Wall Street wizards of many of our industry's largest corporations balance sheets.
Your are correct, americans do not want to pay for something that obstensibly belongs to them. However, that brings us back to the arguments in the 70's regarding free airwaves for dish owners in rural areas of America outside of transmitter reach.
Who won then? Encryption - that's who. It's not who owns the air, it's who CONTROLS the air with technology.
I believe that we will never see the end of the Networks ressponsibility to provide free broadcast TV (no matter how limited it may be). But I do believe that "Mom and Pop" will have to shell out X number of dollars for the decoder box that makes it a viable alternative for the FCC to show management income/action for its branch of the government.
Tough times ahead? Absolutley.
Especially for "Mom and Pop" and the smaller Vendors in the industry.
Sad, but true.