3/27/2009 6:19 AM
Google is trying to invigorate its TV ad brokering business by linking
it to YouTube and possibly other media outlets. According to the Wall
Street Journal, the company is testing technology that would allow
advertisers buy spots through Google TV Ads, which sells on-air
commercials; YouTube; and video on other
Web sites through the same interface. Google is testing the service,
called Google TV Ads Online, with a small group of advertisers.
Read the article here.