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It’s difficult to sit through a technical session on the mobile DTV standard and not sense the elephant. It’s virtually impossible to not wonder where mobile DTV would be today if the fixed standard were different.

  10/22/2010, 03:30PM
McAdams On: Fun with Numbers

But wait! There are more pesky facts! For example, although 547 MHz of spectrum is currently licensed for wireless broadband, only around 170 MHz is being used. So the need for an additional 300 MHz of spectrum is based on 170 MHz, even though there’s 377 MHz now available! And yet, there’s still more. The FCC’s white paper is like a veritable jackpot of Ginsu knifery!

Kudos to KMPH Fox 26 in Fresno Calif. which reminded viewers of the relevance of OTA TV last week when they gave away 300 DTV antennas in just a few hours

  10/15/2010, 03:04PM
McAdams On: The Rubber Sieve
So I have written more than 1,000 news items and other such marginally informative compendia this year. The subjects of which range from free TV, pay TV, Internet TV, 3DTV, Mobile DTV, DirecTV, Hispanic TV, FLO TV, Google TV, full-power TV, LPTV, Apple TV, public TV, MobiTV, spot TV and local HD to TV transmitters, retransmission, iPads, the Kentucky Derby, MPEGIF, finance, dialnorm, Android, acquisitions, FCC action, FCC inaction, FIFA, Fox, Fitch, Fisher, spectrum, copper thieves, Technicolor, Comcast, Toyota and TiVo. Among others. I know this because I kept a list.
  10/14/2010, 11:07AM
McAdams On: AMBER Alerts
In a neighborhood not too distant from the Cardenas household, the family of Victor Perez was watching TV when the AMBER Alert about Elisa was broadcast.
  10/12/2010, 04:20PM
McAdams On: Techno-Divide Times Time

And so it is that just getting somewhere illustrates the yawning cleft of techno-division. Soon the nüvi will do the driving, and those of us left gripping a steering wheel will be the stuff of feature stories in the local newsOLED. “Woman Drives Car with Hands and Feet.”

  10/08/2010, 03:18PM
McAdams On: Qualcomm’s Swan Song
MediaFLO was a breakthrough technology. Qualcomm sank $683 million into spectrum and several more millions into building a network of transmitters across the country to launch it. They may have been better off just demonstrating MediaFLO’s efficacy and licensing it to wireless carriers. Instead, they put together FLO TV, which Verizon and AT&T ended up using the for their video offerings. Consequently the carriers had no skin in the game, and Qualcomm had all of it.
  10/01/2010, 01:49PM
McAdams On: CALM, Schmalm

Now, thanks to the power of legislation, Americans can be safe from loud TV commercials. The Senate passed the Commercial Advertising Loudness Mitigation Act this week because it was easier to agree on than something that actually matters. The CALM





Friday 2:09PM
Audio Mixers Raise Issues Plaguing 5.1 for TV
“The first time Janet Jackson was on our show, I was stupefied—no one from her camp ever came back to the room to talk to us about the mix." SNL associate mixer, Josiah Gluck


 
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